Search Engine Optimization
Event Info
Description
Every business wants to show up first in organic search on Google and Bing, but the methods people hear about to get there sound too often like black magic. There are, however, tried and tested strategies that enhance your ranking for a variety of search terms relevant to your business.
This workshop will introduce how to pick the right key phrases that best fit your business, identify who your searchers are, and which search engines would be best used to draw them. Optimize your website’s index and coding to help facilitate easier searching, learn about powerful tools in web analytics to better your search engine optimization, and also how to avoid damaging ‘black-hat SEO’ techniques.
Topics included range from:.
∟ Using Google Analytics and Plugin SEO to better understand where your visitors come from and how to make traffic into convesrions
∟ Effective copy writing for search engines
∟ How to properly use Google sitemaps and website indexing to maximize coverage. Key phrase, website design and coding.
This workshop will be presented by Malcolm Coles, a successful internet strategy consultant.
You can read more about Malcolm here.
