Writing for the web
Event Info
Tue 5 Oct, 2010 from 9:30am - 4:30pm
BSG House
226-236 City Road
London, EC1V 2TT, UK (Map)
Cost: £345
Description
On successful completion of this course, participants will:
Writing relevant link copyWriting relevant ALT tagsOptimising copy to ensure a better readBe comfortable highlighting keywords; using bulleted lists; start with the conclusion.Be comfortable using headlines and subheads; lists, captions, and hyperlinksAble to tell an comfortable reading sentence length
This one day Writing for the web course provides delegates with:
- Understanding the medium and its uses
- Optimise your copy
- Learn the Search Engine Optimisation benefits
- Know how to write with an effective web tone and style
- Calls to action – are they important and how can they be included in running text/informative texts.
- How users read a web page
- Interactive writing activities and discussion
- Creating content that is user-friendly
- Write for your audience
- Make your pages scannable
- Use of images
Topic:
Map
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