Writing for the Web London
Event Info
Description
The Emarketeers Digital Copywriting training course is one of few in the UK to be accredited by the Chartered Institute of Marketing.
This one day session is designed to help you to expand your copywriting skills, and make them SEO friendly. We will guide you through a range of strategies, and help to arm you with the tools and techniques you need.
We work with copywriters, journalists, bloggers, content editors,and marketing manager, across a range of sectors and with varying levels of knowledge and experience.
We have helped them to deploy on-page optimisation writing techniques to improve search rank as well as write effective metadata to improve search engine click through rates and syndicate content using article, PR and bog distribution/aggregation services. Learning outcomes also include guidance on monitoring duplicate or pliagarised content as well as the ability to plan for future search engine developments and LSI (Latent Semantic Indexing).