IAB Email Marketing Workshop
Event Info
Description
This half-day email marketing workshop is an educational networking event where participants will gain an insight into email marketing and all of its key elements, including many email marketing campaigns.
On this workshop you will:
- Gain all the best and most up-to-date advice on the benefits of email marketing.
- Learn about strategy, creative, implementation, results and reporting to produce great work.
- Be able to network with workshop facilitators on a one-to-one basis.
The event will include interactive sessions and a competition where participants will consider a brief, prepared by leading industry figures, and work in teams to develop a pitch. The best work will win a prize.
Who should attend:
- Ideal for all new staff
- Marketing managers planning to introduce email marketing to their marketing mix, or looking to develop a more coherent approach to their email marketing
Agenda:
8.45 - Registration and breakfast
9.00 - Welcome and task introduction
9.15 - Group pitch preparation
Judges will be looking at the group's ability to demonstrate that they have addressed key criteria, such as:
- strategy
- creative
- implementation
- result reporting
11.15 - Refreshments and networking
11.45 - Winners present their pitches
During the break the judges will be selecting three groups to pitch their presentations to the audience with the support of our facilitators.
12.3 - Voting and awards
13.00 - End of event
