Professional Diploma - Digital Marketing (12 Week Part-Time)
Event Info
Description
The course introduces you to the most important and transformative aspects of digital Marketing deliverd by the leading practitoners in the country.
Module 1. Digital Marketing Uncovered
All innovation in marketing is through digital channels. This opening
lecture demonstrates the power of applying digital concepts across the
marketing function in any business.
Module 2. Search Engine Optimisation SEO is about attracting the right customers at the right time. This module will equip you with the core understanding, technical know-how and insight to build an SEO strategy that will stand up in today’s fiercely competitive online marketplace
Module 3. Pay Per Click Marketing
Pay per click (PPC) advertising campaigns allow you to maximise your
company's visibility on key search engines such as Google, Yahoo, MSN
and Ask. You will develope an effective PPC strategy and achieve
demonstrable return-on-investment (ROI). This module provides takes you
through the essentials of planning, managing and optimising a successful
PPC campaign.
Module 4: Digital Marketing Analytics
Your digital marketing is only as effective as the analytical
insights derived from online activities. This module guides you through
web analytics and other data sources to ibetter understand site visitor
characteristics and behaviour. You will understand the most important
and appropriate metrics and how to use them improve your digital
activities.
Module 5: Affiliate Marketing This Module explains the benefits of affiliate marketing and describes different types of affiliate publishers including the leading marketing networks and agencies. You will understand how to implement and manage an affiliate marketing campaign.
Module 6: Email Marketing
Email Marketing, when carried out properly is still one of the most
effective forma of digital marketing. This module will teach you about
Data Protection, Opt-In Subscriber Management, E-Mail Design and
Content, Email Delivery and Reporting.
Module 7 & 8: Social Media Marketing
This module will provide you with the know how to plan and manage your communications and marketing through the rapidly emerging and influential social networks. It will provide you with techniques and tools to understand and harness the opportunities provided by best practice social media marketing and online PR.
Module 9: Digital Display Advertising This module will provide you with a comprehensive understanding of the creation deployment and management of digital display advertising including display, search, affiliate, email, mobile & social, to give delegates the broadest view of digital advertising opportunities.
Module 10: Mobile Marketing This module provides you with a solid understanding of the rapid evolution of mobile marketing landscape. Focusing on cutting-edge case studies you will gain knowledge of the technologies and terminology of mobile marketing.
Module 11: Digital Marketing Planning Digital Marketing is driving the agenda in marketing departments and this module will teach you thew complexities of planning, buying and executing a marketing campaign that integrates traditional marketing with all digital activities including display, search, affiliate, email, mobile & social.
