Down on the Farm with Brass Agency and Ribena
Event Info
Description
Come and join us down on the Ribena farm...
We’ll be sharing our experiences of developing multi-platform on-and-offline social media activity for Ribena, and discussing the challenges of communicating as an iconic and well-loved British brand.
The Brass presentation will cover:
- Mapping the online landscape of a target audience (in this case mums) and identifying platforms
- Content planning: matching the brand’s desires with consumer interest
- Creating engaging, interactive content
- Working with a niche social audience (Mumsnet)
- Social media monitoring, management and evaluation: proactive and reactive content streams
- Overall campaign evaluation, including traditional media elements
- Learnings and how we’re applying these to our 2011 planning.
So get your wellies on and we’ll see you there!
Speaker:
Paul Mallett - Managing Partner, Brass Agency
Paul has worked at the forefront of online marketing since its inceptionin the mid 90’s. He has led creative and strategic activities to produce innovative and award winning campaigns for a wide range of clients including, GlaxoSmithKline, BBC, Tesco, P&G and Heinz
As Digital Strategic Director Paul is responsible for developing online and integrated communication strategies and ensuring the effective delivery of those solutions to clients
