From Silicon Roundabouts to a Silicon World Over Breakfast hosted by UK Trade & Investment

Event Info

Wed 9 Feb, 2011 from 9:00am - 11:00am
The Design Council
34 Bow Street
London, WC2E 7DL, UK (Map)
Cost: Free (RSVP Required)


Social Media Week LondonThis event is part of Social Media Week London, organised by Chinwag for UK Trade & Investment.

The barriers to software, tech and mobile companies moving from local to global spaces by exporting their product or service have never been lower but how can you take advantage of the opportunities that are available? How can social media help build an international brand?

What is the best way of conveying your brand values? Can you stay local and export globally? Learn from the experts who are at different stages of developing their brand, from international players to exciting companies who are moving into new markets.

Join us for breakfast and find out more about using social media and communities to develop your international business. This event is organised by Chinwag for UK Trade & Investment, the UK government organisation that helps UK firms build their export business.

Register NowThis is event is free to attend but entry is on a guestlist basis so please register if you're planning to come along.


  • 9.00 - Breakfast
  • 9.30 - Start
  • 11.00 - Finish


Ash Choudhury, Nokia UK

Ash Choudhury, UK Head of Digital Marketing , Nokia UK



Mel Carson, MicrosoftMel Carson, Community Manager at Microsoft Advertising
Mel’s role as Community Manager at Microsoft Advertising is to build relationships within the online advertising community by supporting and educating through the Microsoft Advertising Blog, evangelising through social media and by speaking about internet marketing at conferences, trade shows & other events. He was part of the team that planned & executed the UK roll-out of Microsoft adCenter in August 2006, and it didn’t take much persuasion for Mel to join Microsoft Advertising Community Team when it became apparent that Social Media Marketing was going to be huge! Mel has spoken about adCenter, Search, Social Media & Digital Marketing at conferences and events in the UK, Las Vegas, Los Angeles, New York, Toronto, Reykjavik, Dublin, Barcelona & Tenerife. He also lectures on MBA, MSc and online marketing courses, advising syllabus decision makers at Cranfield School of Management and Birkbeck College – part of London University.

Before getting into digital marketing, he was an eternally-resting-actor and got an ignominious break in a Joe Cocker Video way back in 1997!

Wendy Tan White, MoonfruitWendy Tan White, Founder of Moonfruit
She is Founder and CMO of fast growth software company Moonfruit which provides the tools for SME's and artisans to build ‘Beautiful websites, simply.’ She founded in 1999, as CEO raising significant venture capital from Macromedia and LVMH. Moonfruit was sold to Gandi Group in 2005 where Wendy became Marketing Director but recently it was spun back out as a separate company, raising $2.25m from Stephens(US) in Sept 2010 for accelerated international growth.

Dr Aleks Krotoski, UK Trade & InvestmentChair: Dr Aleks Krotoski, New Media Sector Champion, UK Trade & Investment
Dr Aleks Krotoski is a researcher and journalist who writes about and studies technology and interactivity. She writes for The Guardian and Observer newspapers, and hosts Tech Weekly, their technology podcast. Her writing also appears on BBC Technology, Nature, New Statesman, MIT Technology Review and The Telegraph. She recently completed the Emmy and Bafta-winning BBC 2 series Virtual Revolution about the economic, political, interpersonal and psychological implications of the Internet.

About UK Trade & Investment

UK Trade & InvestmentUK Trade & Investment (UKTI) can help you rise to the exciting opportunities and challenges that globalisation offers. We work with UK-based businesses to ensure their success in international markets. We also encourage the best overseas companies to look to the UK as their global partner of choice. UKTI offers expertise and contacts through our national and global networks. It's our goal to enhance the competitiveness of companies in the UK, and to attract a continuing high level of quality foreign direct investment.

The UKTI's worldwide network of local consulates and sector-specific experts provide the Digital Missions with access to unrivalled local contacts and knowledge that would otherwise lie beyond the reach of companies operating in isolation. Companies attending the Digital Mission have the opportunity to learn from each other as well, forming strong relationships, which in themselves have led to business partnerships.


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