Search engine optimisation (SEO) Training (Intermediate)
Event Info
Description
If you want to grow your business and increase traffic to your website, you need an advanced search engine optimisation (SEO) strategy that will ensure you keep ahead of your competitors. There are practical things you could be doing right now to maximise opportunities and this course will ensure you don’t miss out.
We all know that it is essential to be ahead in search rankings to achieve success, but how do you actually get there? This training course will look at your own sites and show you how you can achieve this.
What you’ll learn:
• Understand the process of how search engines work – how you optimise traffic
• How to successfully integrate SEO into your overall marketing mix
• Optimisation and Analytics – a key factor in SEO strategies is to monitor and analyse your strategy on a regular basis and adapt when necessary
• Do-it-yourself - save money on SEO services
• Climb Google - stay ahead of your competitors
• How to integrate PPC effectively into your online strategy - use keywords, creative and campaign categorisation, landing pages, bidding and search strategy
Please note numbers are strictly limited to ensure every delegate gets the benefit of one-to-one consultation time with the trainer.
Who should attend:
Marketers looking for ways to enhance and improve their website’s visibility in the natural search engine listings. Whether you manage the SEO yourself or through an agency this course will help refine what you’re already doing to achieve better results. This course is essential for Head of Marketing, Marketing Manager, Marketing Executives, SEO specialists, small business owners, website developers, online editors, online pr specialists.
