Google Analytics 201
Event Info
Description
About Analytics 201
The second in our series of Google Analytics seminars is designed to take your knowledge of Analytics to the next level. It will give you a much deeper understanding of how Google Analytics works, and is a good way to get accustomed to looking at your data in detail, how to spot and share valuable insights, and how to apply best practices to improve your advertising and marketing ROI.
Who should attend?
Analytics 201 assumes a basic knowledge of Google Analytics (equivalent to those taught in Analytics 101). Attendees with responsibilities in for marketing, business analysis, web development and sales will benefit from this seminar. Google Analytics administrator access is required.
How will I benefit?
After this course you should be able to provide your managers and colleagues with a higher level of insight into the performance of your website and online marketing efforts, and how your visitors interact with them. The insights gleaned from Google Analytics will give you the power and intelligence to improve the effectiveness of your marketing.
Your Course Tutor
Your training will be led by a Google Analytics Qualified Individual with extensive online marketing experience, who uses Google Analytics everyday for real clients.
