Google AdWords 101
Event Info
Description
About the Google AdWords 101 Course
This is our one-day Google AdWords foundation course, held in London. It covers the fundamentals of advertising with Google AdWords, with a view to getting those who are new to AdWords, or who have never had AdWords training, up to speed. The course looks at the strategies, tools and techniques used to achieve successful AdWords campaigns.
Who Should Attend?
This course is suitable for marketers who are responsible for paid search budgets and either have to build and run Google AdWords campaigns in-house, or who are responsible for managing the relationship with an external paid search marketing agency.
How Will You Benefit?
After attending this one-day course you will be able to evaluate your PPC strategy, whether it is run in-house or by an agency. You will be able to fine-tune your campaigns and improve your CTR (Click Through Rate) and conversions to maximize your ROI (Return on Investment)
Your Course Tutor
Your training will be led by a Google AdWords Qualified Individual with extensive online marketing experience, who uses Google AdWords advertising everyday for real clients.
