Google AdWords 201
Event Info
Description
AdWords 201 expands on the basics introduced in AdWords 101. Now that you know how AdWords works, we move on to how optimising your campaigns for maximum performance. We spend more time on keyword lists and introduce additional tools, including AdWords Editor. You will also learn how to self-diagnose the health of your campaigns, determine return on investment (ROI), and adjust bids.
Who Should Attend?
To get the most out of the course, we suggest that you are familiar with the basics of creating an AdWords campaign, keyword match types and writing ads. Whether you are responsible for the day-to-day management of AdWords campaigns, or you are managing an external agency, AdWords 201 will take your knowledge to the next level.
How Will You Benefit?
AdWords 201 will provide you with the knowledge and skills you need to run a good AdWords campaign. After this workshop, you will know how to build and target your campaign to Google best practice standards, develop a keyword list that will blow the competition out of the water, and how to choose the best bid management strategy to ensure you get the best returns on your AdWords spend.
Your Course Tutor
Your training will be led by a Google AdWords Qualified Individual with extensive online marketing experience, who uses Google AdWords advertising everyday for real clients.
