Google Analytics 201
Event Info
Description
About our Analytics 201 Training Course
The second in our series of Google Analytics Training Courses is designed to take your knowledge of Analytics to the next level. It will give you a much deeper understanding of the Google Analytics tools, and is a good way to get accustomed to looking at your data in detail, how to spot and share valuable insights, and how to apply best practices to improve your advertising and marketing ROI.
Who should attend?
Analytics 201 assumes a basic knowledge of Google Analytics (equivalent to those taught in Analytics 101). Attendees with responsibilities in for marketing, business analysis, web development and sales will benefit from this seminar. Google Analytics administrator access is required.
How will I benefit?
After this course you should be able to provide your managers and colleagues with a higher level of insight into the performance of your website and online marketing efforts, and how your visitors interact with them. The insights gleaned from Google Analytics will give you the power and intelligence to improve the effectiveness of your marketing.
Your Course Tutor
Your training will be led by Ian Howie, who is co-founder and CTO of 1upDigital, an expert search marketing and conversion optimisation agency providing independent SEM services, consultancy and training. Services include PPC (pay per click), SEO (search engine optimisation) and Analytics, including specialist emerging Analytics like video and mobile Analytics.
