Social Media Marketing from Start to Finish
Event Info
Wed 6 Jul, 2011 from 9:00am - 4:00pm
Link Humans
67-68 Long Acre
London, WC2E 9JG, UK (Map)
Cost: £200.00 (self-funded / early bird)
Description
Workshop Overview
Developing and delivering a differentiated social media marketing strategy is essential to business success. However, most businesses jump to tweeting or blogging before they address fundamental strategic questions. The result? A confused value proposition, a poorly conceived strategy and disappointing profits.
This workshop takes participants through the process of developing a social media marketing strategy for their business. Once the strategic building blocks have been laid, participants learn how to utilise the latest social media tools in the context of their business. This means delegates leave the workshop understanding the what, why and how of blogging, Facebook, LinkedIn, Twitter and other social media tools.
Topic:
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