Digital Accelerator Training Course

Event Info

Mon 17 - Wed 19 Oct, 2011 from 9:00am - 5:30pm
Wallacespace,Covent Garden, London
2 Dryden Streent
London, WC2E 9NA, UK (Map)
Cost: £1,255.50


Course Programme:

Day 1: Creating a Digital Strategy and Search Engine Marketing

Digital Strategy

  • The digital channels: their form and function
  • Integrating digital with your offline marketing
  • How consumer behaviour impacts upon the development of your digital strategy
  • Take away a template for developing digital strategy

Search Engine Optimisation

  • Planning and measuring SEO campaigns
  • 10 essential SEO tools for digital marketers
  • Optimising your on-page content
  • Link building and Social Media

Pay-Per-Click Marketing

  • An overview of the very latest Google AdWords options
  • Facebook and LinkedIn advertising - the final frontier?
  • Optimising your AdWords campaigns to improve performance
  • Techniques to measure and improve your PPC campaign ROI

Day 2: Social Media Marketing, Web Analytics and Metrics

Social Media Strategy

  • The core principles behind social media marketing
  • Audience demographics and types of social media
  • Tips and tools for monitoring your brand's presence
  • First steps in creating a social media strategy
  • Setting objectives and measuring success

Social Media Implementation

  • How Facebook, LinkedIn, Twitter, Google+ and YouTube fit into the bigger picture
  • A look at each channel and how each can benefit your business
  • Advertising across social media channels


  • Getting to grips with Twitter principles and language
  • Monitoring buzz and conversations
  • How Twitter fits into your corporate strategy

Web Analytics and Metrics

  • Understanding the web analytics process and the key web analytics concepts
  • Google Analytics vs. paid web analytics solutions
  • The Internet Scorecard methodology for creating your own KPI dashboard
  • Using campaign tracking and segmentation to measure and optimise campaign and channel performance
  • Using web analytics to optimise your website conversions

Day 3: Email Marketing, Mobile Apps and Channel Integration

Email Marketing

  • Essential email marketing strategies
  • Challenges and issues faced by email marketers
  • Managing email design and development
  • Optimising and measuring email performance

Mobile Apps

  • The mobile app market: current and future
  • How mobile apps can increase the effectiveness of my marketing campaign
  • The common pitfalls in developing apps and how to avoid them
  • The 8 golden rules behind a successful mobile app
  • Making it happen - how to plan, brief and measure for mobile apps

Bringing it all together

  • Assisted practical group work
  • Panel Q&A


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