B2B Marketing Conference 2011 - Accelerate: Peak performance marketing
Event Info
Description
The last three years have been turbulent times for B2B brands, with lingering fallout from financial crisis and massive upheavals caused by the digital marketing revolution. But with economic indicators predicting a gradual upswing in 2012 – which is also the year of the London Olympics – business brands and marketers need to be prepared to take advantage of improving conditions, growing confidence and more enthusiastic buyers. Just like the Olympic athletes, who will spend the year striving to hit their peak performance just in time for the games, B2B brands need to ensure their marketing is fine-tuned and operating at optimal efficiency, in order to maximise the new opportunities which the economic resurgence will bring.
This year’s B2B Marketing conference is designed to help marketers hit their peak performance and deliver for organisations and brands. Through a wealth of expert speakers, panellists and breakouts, it will provide the insight and inspiration to help marketers understand and address the key challenges that they will face, to evaluate the current marketing activity, and to plan with confidence for a new environment. Leading keynote speakers will provide personal perspectives on the key issues, whilst breakout sessions and a panel discussion will allow a more hands-on and interactive opportunity to address specific issues and pain points. The B2B Marketing Conference 2011 will play a key role in helping formulate your marketing strategy for the crucial year ahead.
What you’ll go away with, once you’ve attended the B2B Marketing Conference:
A revised and focused review of marketing vision & strategy for 2012:
- The conference is geared around providing insight of how marketing should respond to the changing economic climate; with varied strategic routes that should be embraced to pre-empt change
- Clear insight will be given, as to how strategic marketing goals should be re-written, to ensure business is ‘ready for action’, to be first to benefit from any market up-swing
- With lead generation being a core focus over the past years, brands have suffered from being too aligned to just sales and marketing messages. Brand needs to be brought to the forefront, we’ll look into different strategy that can be embraced
A review on digital platforms and applications – tech overload or tech underwhelmed?
- With what has seemed like an epidemic of recently launched technology solutions, the conference aims to reassure and examine what platforms need to be invested in, to suit marketing objectives against different market profiles
- Practical guidance and insight into the latest digital trends and technologies you could be exploiting in 2012
An honest overview of what Marketing looks like after 3 years of cuts & downturn - what it must do to get fit-for-purpose again for the future
- Over the past few years we have seen reduced budgets, training cuts, huge technology driven change – have marketers de-skilled as a result?
- Lead generation, lead generation, lead generation... marketers team’s want and need to be delivering more than just quick wins, we’ll reveal where training and the skill gaps are and how to influence company culture
How a fully functioning marketing department can influence companywide and at board level
- How to fully integrate within the business objectives, product development and sales cycles – more action, less talk
- A look at internal marketing communications and how to increase awareness, transparency and internal support
- Back the “long idea” and own the message – how sophisticated content marketing strategies support both brand and lead generation simultaneously, while putting marketing at the heart of a business
Interact and engage with other practitioners and leading thinkers in B2B marketing
- Challenge each other’s preconceptions on how marketing works and where it need to be
- Get inspiration to reignite your marketing efforts, share experiences and case studies
- Fine-tune your marketing in order to operate at optimal efficiency and maximise your budget
- Get inspiration from the leading thinkers in B2B marketing to reignite your marketing efforts
- Network and share solutions and success stories with your peers at the prestigious British Library in central London
