Digital Brand Strategy Summit 2011
Event Info
Description
The Digital Brand Strategy Summit is designed to create a unique showcase from leading brands and industry experts on how to create, launch and implement an effective Digital Marketing Strategy for your brand.
During this one day event delegates will be presented with strategic information, case studies and hot tips enabling delegates to walk away with a clear understanding of the digital concept and the knowledge and tools necessary to deliver an effective strategy.
Why Attend?
Digital is fundamentally changing the way that brands market themselves; the pace and volume of change for marketers to manage is unprecedented.
Is your brand lurching from one digital tactic to another?
Each month a brand launches a new Facebook page, the next month it’s Twitter. One week your agency tells you that every brand should have an augmented reality app but in reality you haven’t even got your website ranking in Google as yet. Digital Marketing can be particularly confusing for brands that do not transact into the online world.
Many companies and brands have still to realise and consider the overall impact of Digital on a successful marketing strategy; the impact not just on your communications strategy but on the whole way you position your brand with consumers.
The UTalkMarketing Digital Brand Strategy Summit is aimed at senior marketers and media agencies looking to understand the strategic impact of digital, with case studies from leading brands as well as analysis from leading marketing authors and speakers. We will provide you with the inspiration you need to ensure that digital is an integrated and coherent part of your successful marketing strategy.
Hear directly from the brands and the market players who are using the new rules of marketing to their strategic advantage.
What will I learn?
- Gain knowledge on the key elements to a successful Digital Strategy
- Learn how to integrate digital into the marketing mix – maximising its effectiveness
- Discover how to carry out research and segment digital audiences into web personas to maximise the relevance of communications
- Measurement and optimisation – the key to digital success
- Be inspired and discover top tips to ensure digital is an integrated and coherent part of your successful marketing strategy
Who will I meet?
- Leading brands sharing their success stories and knowledge
- Top industry marketing authors and speakers
- Like minded Marketing & Brand Directors/Managers
- Media Agencies
The Digital Brand Strategy Summit is designed to create a unique showcase from leading brands and industry experts on how to create, launch and implement an effective Digital Marketing Strategy for your brand.
