Engaging audiences with broadcast media
Event Info
Wed 23 Nov, 2011 from 1:30pm - 5:00pm
Markettiers4DC
10 Northburgh Street, Northburgh House
London, EC1V 0AT, UK (Map)
Cost: £175 + VAT for CIPR members; £235 + VAT for non-members
Description
Media environments are changing pace and the landscape continues to contract under economic pressure and changing consumer appetites. What were the distinct media platforms of yesteryear are now a fusion of all with traditional broadcast tactics and content playing a very considerable part. Log on to any news website to see audio and video content providing the engagement points next to straightforward editorial text. Traditionally speaking, consumers still regard radio as the most trusted media platform. Broadcast offers huge potential for PRs and their brands – knowing how to approach it across all media is crucial.
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