Webcast: Colt's road to revenue performance management

Event Info

Thu 17 Nov, 2011 from 3:30pm - 4:30pm
Cost: Free


Revenue Performance Management, or RPM, is quickly becoming the hottest buzz phrase in the marketing automation world. At its core, RPM is a strategy to break down the silos between sales and marketing and achieve 'One View of the Truth'. Only by sharing a single view of the key levers within the sales and marketing funnel will a company start to truly outperform the market.

During this presentation Colt Technology will describe the their journey to RPM. Learn the milestones, the drivers and the correct turns they took and you will have the directions you need to begin your own road trip to success.

Attend this event to learn the importance of:

  • Sales pipeline management - to get some control and insights into revenue growth
  • Demand generation and lead management - to identify opportunities to automate demand creation, nurturing, and qualification
  • Having 'One View of the Truth' - to get a truly integrated sales and marketing funnel in order to establish a single view of revenue growth


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