Youth Marketing Conference 2011
Event Info
Description
Marketing Magazine's 16th annual Youth Marketing conference brings together leaders in the field to analyse the latest trends, share insight and impart knowledge to ensure you get the attention of this flighty, fragmented, multi-channel audience.
The following topics will be addressed:
1. The 101 on today's youth: discovering what 16 to 24-year-olds want now and how to reach, appeal to and engage this on-the-go audience
2. Mobile consumption habits: exploring mobile usage, behaviours and trends amongst today's youth
3. Triggering word-of-mouth: creating a brand community and turning influencers into brand ambassadors
4. Social media: building a long-term, adaptable social media strategy that impacts business results
5. Gaming: who is gaming now and why? Demystifying the gaming landscape
6. Experiential marketing: exploring the importance of first-hand experiences and face-to-face interaction with 16 to 24-year-olds
Speakers include senior representatives from:
Unilever - Lynx - Vue Entertainment - Channel 4 and E4 - Dominos Pizza Group - French Connection - Nintendo UK - Phones 4u - Urban Outfitters - Casio Electronics
Book early and save up to £200! All details of the agenda and speaker line-up can be found at www.marketingtoyouthconference.com
