Planning and managing PR campaigns
Event Info
Description
The course describes campaign planning in terms of project management, and uses examples to show how project management techniques available in other areas of management are relevant and useful to PR practice. A number of exercises allow participants to use the techniques discussed.
CIPR-approved trainer: Dr Jon White.
Who is this course for? This course is designed for practitioners who need to develop their campaign, project and programme management skills.
Topics campaign, project and programme management making sense of public relations as a management task the public relations process: research, analysis, objective setting, planning, implementation and evaluation resource allocation and budgeting managing time and people monitoring progress and control techniques building project management skills: guidelines for further work. Benefits to you and your organisation Delegates will improve their ability to plan and manage campaigns, and to see themselves as managers making decisions about resource allocation, the development of project teams and campaign elements.
Learning approach A combination of PowerPoint, practical exercises, group discussions and handouts.
Workshop fee CIPR members: £260 + VAT; non-members: £400 + VAT. Includes a copy of Planning and Managing a PR Campaign.
Delegate feedback Matthew Millard, Landmark Media International Limited (Planning and Managing PR Campaigns):
This workshop has given me a sound knowledge of planning and implementing a PR campaign. It has also helped me enhance my knowledge of PR.
