PR writing skills: Masterclass
Event Info
Description
This masterclass is delivered in the spirit of plain English and focuses on the two drivers of effective written communications: the nature of the task and the audience being addressed. It builds on the practical elements of the workshop that underpins it. Delegates are encouraged to provide in advance examples of their own work for critique and feedback.
CIPR-approved trainer: Paul Noble.
Who is this course for? This workshop is ideal for PR professionals looking to improve their writing skills and builds on the skills and theories learnt the PR writing skills workshop.
Topics writing and targeting press releases summarising material writing copy for the web editing text identifying errors and ensuring consistency writing features. Benefits to you and your organisation Delegates have the opportunity to examine a range of writing tasks in some depth. This is supported by peer review, 'expert' answers and one-to-one feedback. Most delegates will have attended the CIPR's 'PR writing skills' workshop, but it is also open to those with equivalent expertise.
Learning approach This is a highly practical day and delegates are required to bring a laptop.
Workshop fee CIPR members: £260 + VAT; non-members: £400 + VAT.
