Reaching the 7 Billion: Using mobile to create global social engagement.

Event Info

Wed 15 Feb, 2012 from 6:00pm - 8:30pm
Edelman Offices - Southside
105 Victoria Street
UK (Map)
Cost: Please register on the event website


Wednesday, February 15 at 6:00 PM - 8:30 PM

Facebook has 800 million users. Social media reaches 1.2 billion people. But what is the only medium connecting 5.3 billion people, nearly 80% of the world population?

The mobile revolution is changing our lives and expanding the limits of social media from the palms of our hands. ‘Smart Connections’, looks beyond our obsession with Facebook, Twitter and smartphones to a future of unprecedented innovation. From SMS to BBM, from two-screen experiences to mobile payments, this session is about connecting the dots between feature phones, smartphones and social networks to uncover a path towards global connectivity.


  • Jay Altschuler, Global Communications and Mobile Director, Unilever
  • Nathan Eagle, CEO and Founder, Jana
  • Last two TBC


6pm-6.30pm: Drinks and Networking
6.30pm-8.00pm: Panel discussion and Q&A
8pm-8.30pm: Further drinks & Networking

Watch on Livestream right here.


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