Working with the Media
Event Info
Description
Media relations is the bedrock of all public relations programmes. Participants will all derive enormous benefit from this lively workshop that concentrates on developing good working relationships with press and broadcast journalists.
CIPR-approved trainer: Caroline Black.
Who is this course for? Those new to PR, those who have made a career switch from another discipline, or those responsible for managing media relations.
Topics a strategic approach to media relations what's it like to be a journalist? understanding and building relationships with journalists writing well for the media news stories think in pictures: TV think voices: radio the structure of TV news the future of media press conference role-play. Benefits to you and your organisation Delegates will feel encouraged to establish contacts within the media and will be able to pick up the phone or send an email with greater confidence. They will be able to write a basic news release, handle media enquiries effectively, and understand the special needs of broadcast media.
Learning approach A combination of PowerPoint, practical exercises, group discussions and handouts.
Workshop fee CIPR members: £260 + VAT; non-members: £400 + VAT. Includes a copy of 'Effective Media Relations'.
