UX ABC: UX’s Role In Great Branding - How To Get It Right

Event Info

Wed 14 Mar, 2012 from 6:30pm - 10:00pm
11th Floor, 6 Mitre Passage
London, SE10 0ER, UK (Map)
Cost: Free


User Experience (UX) is critical to improving customer experience and engagement. It has become an integral element of brand strategy, intended to make websites and web applications easy to use, beneficial to users – and to achieve the brand's objectives.  If a user doesn’t have a positive experience, the chances are they won’t buy from you, come back, or recommend your business or your products to others.

Creative Director James Bloom (Tribal DDB, Ogilvy, SapientNitro), Laurence McCahill (Co-Founder, Spook Studios), Yasser Rashid (Senior Creative Director, BBC TV & iPlayer, Radio & Music) and Jon Darke (Director, Every Interaction),will discuss UX’s role in branding, UX for start-ups and how to get UX right.

The format is informal, but informative, including UX pitches, feedback, an expert panel debate and Q&A. Join us for Free pizza and beer, and networking with other professionals.

Who Should Attend?

 UX professionals, web designers, developers, start-ups, marketers and those with a keen interest in learning more about UX.


James Bloom
James Bloom is a Creative Director and copywriter with 15 years experience creating ideas for brands that push digital boundaries. At 19, he became a journalist at The Guardian, writing about what was then the digital revolution. He then moved into digital content and marketing and has produced award-winning interactive campaigns for major brands including Levi's, Virgin and Nokia. James currently works freelance for agencies including Tribal DDB, Ogilvy and SapientNitro, creating media-neutral brand campaigns, including Nokia’s Conspiracy for Good.

Laurence McCahill
Laurence McCahill is a Digital Product Designer and co-founder of Spook Studio. He started designing for the web in 1998 and worked at several large digital agencies before co-founding Spook in 2005. His experience includes creating and developing brands, designing and developing websites and campaigns, driving strategy and winning customers. He is an advocate of the Lean UX approach and focused on the people side of design. His clients include the Department of Health, Glaxo SmithKline, Family Bhive and  tech start-ups around the globe.

Yasser Rashid
Yasser Rashid is a Senior Creative Director at the BBC, where he leads a user experience and design team responsible for delivering multi-platform experiences for BBC TV, iPlayer, Radio and Music. His work includes multi-platform experiences for Radio 1, Radio 4, BBC Music, Glastonbury and iPlayer. Yasser has spoken at many conferences, events and organisations including Interaction08 in the US, Arts Electronica in Austria and FutureEverything in the UK.

Jon Darke
Jon Darke is Director of UI/UX design studio Every Interaction, providing professional user experience design and consultation services to tech start-ups. He has over 10 years' experience of the of web design industry, working for agencies through the web 1.0 .com crash and the beginning of the web 2.0 evolution. After working for four major start-up businesses, he saw a gap in what start-ups needed to get their products to market. Driven by a desire to make the online world a more usable and accessible place, Every Interaction continually look for the spark that inspires and engages diverse audiences with their clients’ services.



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