Writing for the Web
Event Info
Description
It is impossible to ignore the impact of e-communications such as e-mail, intranets and the internet. Web writers and designers need to be able to create excellent copy that will impact on screen, as well as on paper. In this workshop, delegates will learn key techniques to ensure web words have the right impact on visitors to their site, hold visitor interest, and make them return to their site again and again.
CIPR-approved trainer: Lorraine Forrest-Turner.
Who is this course for? Anyone with an involvement in e-communications.
Topics understanding your audience and what they're looking for style and design and how it affects your choice of words target audiences and writing to interest them richness and reach of messages readership issues search engines. Benefits to you and your organisation Delegates will gain an understanding of the principal differences between writing for e-communications, particularly for the web and the traditional printed media. Delegates will learn key techniques to ensure web words have the right impact on visitors to their site, hold visitor interest, and make them return to their site again and again.
Learning approach A good balance of practical exercises, group discussions and handouts.
Workshop fee CIPR members: £260 + VAT; non-members: £400 + VAT.
