Advanced Google Analytics for Search Marketers

Event Info

Thu 12 Apr, 2012 from 9:00am - 5:00pm
Business School of Brighton University at the Mithras House Campus
Brighton, UK (Map)
Cost: £250.00


Google Analytics ain't easy! Most search marketers are pretty good with GA but there's lots more we'd all like to learn about to get more insight on our campaigns and measure campaigns more transparently. Learn about those extra features, hacks and workarounds that you always wanted to master.
-Advanced segments, custom reports, and when to use them
-Setting up and using Event Tracking
-Making the most of Multi-Channel Funnels
-The Foibles of the New interface
-Hacking the GA Tracking Code
-Understanding the Cookies
-Cross Domain Tracking- Avoiding the Pitfalls
Who Should Attend?
If you're leading SEO campaigns where you have to communicate the success of your campaigns and gain valuable insight. Incredibly powerful for Account Managers, SEO Managers and aspiring Insight Directors.
About the Trainer
Dara is Head of Insight for Fresh Egg, responsible for helping clients understand, measure and improve the performance of their businesses online. Looking for accuracy in the often unpredictable world of web analytics, he is like an obsessive compulsive in a
light switch factory. Outside of work he is doing the Brighton Marathon next year (but desperately needs to start training) and has just started playing the piano.


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