Digital marketing workshop

Event Info

Wed 11 Apr, 2012 from 9:00am - 5:00pm
Chartered Institute of Public Relations
52-53 Russell Square, London
Cost: CIPR member rate £260.00 ex VAT. Non-Member rate £400.00 ex VAT


Success in online marketing requires mastery of a range of concepts and techniques. This course gives a comprehensive of the different aspects of digital marketing and shows delegates how they can be simply and successfully integrated with more established PR strategies.

This is a practical course for anyone involved with the hands-on management of digital channels.CIPR-approved trainer: Andrew Smith

Topics covered:

  • the transition to digital: an of the opportunities and what they mean for you
  • definitions and jargon busting: making sense of it all
  • understanding the similarities and differences between traditional media and online: how they can complement and feed each other
  • developing strategic, integrated and measurable campaigns that meet pre-defined business objectives
  • integrating digital channels with PR: natural search, PPC, email, social media
  • investigating social media platforms e.g. Twitter, LinkedIn, Facebook
  • measurement and analytics: how to determine appropriate metrics and KPIs
  • best practice: case studies of how to do it and
  • digital blunders: examples of how not to do it.



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