Intro to social media workshop
Event Info
Mon 28 May, 2012 from 9:00am - 5:00pm
Chartered Institute of Public Relations
52-53 Russell Square, London
LONDON, WC1B 4HP, UK (Map)
Cost: CIPR member rate £260.00 ex VAT. Non-Member rate £400.00 ex VAT
Description
The rapid growth in social media – including social networks such as Facebook, LinkedIn, and Twitter, blogging, podcasts and wikis – combined with the decline in influence of traditional media, presents major challenges and opportunities for PR professionals in building relationships with stakeholders. This workshop provides an introduction to social media, combined with practical insight into how to integrate social media into broader stakeholder communication programmes.
CIPR-approved trainers: Julio Romo and Andrew Smith.
Who is this course for?
This course is for those new to, or looking to engage with, the online community.
Topics
- what is social media and why is it significant?
- introduction to the main social network platforms
- cultural and ethical issues of social media
- resourcing a social media programme
- integrating social media within a broader communication programme
- metrics and analytics
- case studies.
Topic:
Map
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