WEBCAST - Five must-have testing techniques for B2B email campaigns

Event Info

Wed 16 May, 2012 from 3:30pm - 4:30pm
EC1N 8LS, UK (Map)
Cost: Free


Recent statistics have suggested that only 30% of marketers test their emails frequently, and in extreme cases even important tests, such as spam checking, are left out altogether. Testing should form an integral part of any email marketing campaign as it helps to create and protect revenue.

In this webinar Abi Clowes, head of marketing at Pure360, will cover five must-have testing techniques for your B2B email campaigns including:

  • Inbox preview testing
  • How to ensure you get your subject line right
  • Perfecting a landing page
  • Removing human errors.

This is an unmissable webinar for any B2B marketer who wants to ensure they’re getting the best possible results from their email marketing campaigns.


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Email / 020 7438 1370