Social TV – A fertile ground for engagement and a nightmare for crisis
Event Info
Description
Almost 80% of television viewers regularly use their smartphones, tablets and PCs when watching TV. On at least a weekly basis, viewers now engage with seven different types of social TV interaction – from checking in and chatting to looking for supplemental content – using platforms from Facebook and Twitter to specially designed social TV apps.
And whilst broadcasters look to monetise this, brands get more involved. For public relations, this represents both opportunities and risks. A chance to widen reach and develop broadcast PR to a more engaged and engaging level. But social TV also needs to be part of the crisis mix. Issues announced on the news or on programmes like Watchdog can explode into the social space, extending and renewing crisis. Katy will detail the impact of social TV on reputation alongside the latest developments that are capturing consumer attention.
