Fast Track Digital Marketing - New York

Event Info

Wed 19 - Thu 20 Sep, 2012 from 9:00am - 5:00pm
IAB Office at the Ad Lab
116 E 27th St, 8th Floor
New York, 10016, US (Map)
Cost: $995.00



If you’re new to digital (or marketing), this course is ideal. A two-day digital marketing academy, we’ll introduce you to a wide range of digital marketing and e-commerce staples. The art, the science and the revenue – you won’t find a better introduction or a more solid foundation in digital marketing.

This intensive two-day course has been designed to give marketers, or those new to digital, a complete overview of all the core digital marketing channels, how they affect each other and how they can work together in your digital marketing strategy.

You will run through the acquisition tools (search, affiliate marketing, display advertising) and retention techniques (email, web personalization)
as well as some of the management issues (legal issues, data gathering, integration with offline activity) to enable you to build the dream online

This course will also demystify the technical jargon commonly used in digital marketing such as RSS feeds, mash-ups, tag clouds, AJAX, social
bookmarking and more...all in a simple, easy to understand way.

What You Will Learn:

• Setting the scene

• Planning and strategy

• Gathering data

• Website design and usability

• Tracking and measurement

• Testing in digital marketing

• Creative considerations

• The digital marketing toolkit


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Email / 2129710630