How Small Businesses Win in the Socially Connected World
Event Info
Description
How small businesses win in a socially connected world – Tamsin Fox-Davies, Small Business Marketing Mentor and Erica Ayotte, Social Media Manager, Constant Contact
Did you know that on average you need to connect with prospective customers seven times before they actually buy from you? That’s an expensive way for you to grow your business. What if we told you that there was another way?
Small businesses have a distinct advantage right under their noses. We now live in a socially connected world, so wouldn’t it be great to turn all those ‘over the garden fence’ conversations your customers used to have into real recommendations online? It’s not about the number of Facebook fans and Twitter followers you have (or don’t have). The secret to growing your business and getting your current customers to care about your business is to find meaningful ways to engage them over the long-term. And by using the power of social media, you can get those word-of-mouth referrals to a bigger audience than ever before.
Sound interesting? Then join us and we’ll take you through how to create your own Engagement
Marketing plan that will give you all you need to turn your customers into your fans and get them tell their friends and families about you.
We’ll then show you two examples of our own customers who have had success in using
Engagement Marketing to grow their businesses and breakdown what they did.
We’ll also have plenty of time for a Q&A session too, so get your thinking caps on and come armed with your questions. We love a challenge!
