WEBCAST - Eloqua on Eloqua: Multi-channel campaigns that last and last (and drive pipeline)
Description
In an effort to continually cultivate qualified demand, it’s easy to get caught up in a never-ending series of one-off programmes and random acts of marketing that never seem to really move the needle. To get out ahead of their revenue goals, the Eloqua marketing team built a series of integrated, multi-channel marketing programmes to serve as primary anchor campaigns and feed the sales funnel.
See how Eloqua targeted different audiences across various channels, empowered sales teams with real-time visibility into prospect engagement, and drove pipeline using this approach.
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