Digital Marketing

Event Info

Fri 5 Oct, 2012 from 9:30am - 4:30pm
Chartered Institute of Public Relations
52-53 Russell Square, London
Cost: CIPR members: £260 + VAT; non-members: £400 + VAT.


Success in online marketing requires mastery of a range of concepts and techniques. This course gives a comprehensive of the different aspects of digital marketing and shows delegates how they can be simply and successfully integrated with more established PR strategies.

Topics covered:

  • the transition to digital: and of the opportunities and what they mean for you
  • definitions and jargon busting: making sense of it all
  • understanding the similarities and differences between traditional media and online: how they can complement and feed each other
  • developing strategic, integrated and measurable campaigns that meet pre-defined business objectives
  • integrating digital channels with PR: natural search, PPC, email, social media
  • investigating social media platforms e.g. Twitter, LinkedIn, Facebook
  • measurement and analytics: how to determine appropriate metrics and KPIs
  • best practice: case studies of how to do it
  • digital blunders: examples of how not to do it.



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