On The Edge Digital, Birmingham
Event Info
Tue 30 Oct, 2012 from 9:00am - 5:00pm
Macdonald Burlington Hotel
Burlington Arcade, 126 New Street
B2 4JQ, UK (Map)
Cost: £95 + vat
Description
On The Edge Digital – 30th October – Macdonald Burlington, Birmingham
On The Edge is NOT another Digital Marketing exhibition where you run a gauntlet of sales people to get to a 15 minute talk by a sponsor. This 1 day, sit down, non-pitch conference has been devised to make the maximum use of your time. Each session delivers key insights and actions from world-class speakers that you can implement immediately. We guarantee you will walk away with the knowledge and tools necessary to develop an effective Digital Marketing Strategy.
What you’ll learn:
Walk away with all the knowledge and insights you require to implement an effective digital marketing strategy for your organisation, including:
Digital Content
- Why is a content strategy now important
- How can you create one
- Where should you focus your resource
- How can you deliver consistently across all channels
SEO / Search
- Understanding what is new in search and making sure you keep one step ahead of your competitors
- How to optimise your website and increase your ROI
- Taking advantage of new channels and techniques to increase lead generation
- Seeing examples from case studies, so you can get a good understanding of what works and what you should try for your own campaigns
Video
- 7 proven steps to building cost effective video marketing in just 90 days
- How to create content people want to watch in a matter of hours not days
- Developing a ‘trusted’ video brand with minimal budget
- How you can generate dozens of brilliant videos in just one day
- Repurposing video content to feed other digital media
- Using video to generate sticky marketing techniques that reduce web bounce rates and create an audience
- The silver bullet that simplifies multi channel distribution of video in websites, mobile, print media, email and social media and measures all results
- Three best strategies to shift video marketing from being a ‘cost overhead’ into a self-funding model or new revenue generator
Social Media
- Developing a social media strategy for your business that guarantees a return on investment
- We all heard “content is king” – but how do you deliver this to an “on target” audience
- How does Social Media fit with vital On-line Reputation Management
- Go away with Hints & Tips to implement your plan effectively
PPC
- Why digital matters so much
- Adwords – the central pillar to any digital marketing campaign
- The basics, what you need to know to drive success from Google Adwords
- ROI, ROI, ROI. If it’s not positive then why are we here?
- Making the most of the vast array of free tools, support and incentives available
- The Croud approach to managing PPC for our clients
Mobile
- Discover how internet and mobile innovations are fuelling this new industrial revolution
- How it challenges marketing theory and practice
- Look at how ‘data currency’ can be scaled from low to high value
- Connected Consumers want Connected Experiences and that requires Connected Databases
- ‘Search’ Engine to become ‘Do’ Engine
Search Rankings
- How Google is fighting webspam with Google Plus
- Measures of influence, and how this will affect search
- What Author Rank means, and how to link your profiles for greater exposure
- How to increase your author rank
- What the future holds for search in an author-led environment
What else?
- We’ll provide you with a goody-bag, full of speaker notes and much more!
- Enjoy a sumptuous lunch and as much coffee as you can handle at the heart of Bristol’s Creative Quarter
- Earn CPD points
- A guaranteed seat for every speaker session
- Use the FREE Wi-Fi to keep up with your working day and implement your new strategies straight away
The digital experts you will learn from:
- Rob Thomas, MD, WSI-eMarketing.com Topic: Why Mobile Marketing is growing faster than Social Media
- John Allard, MD, Video Expression Ltd. Topic: 7 proven steps to building cost effective video marketing in just 90 days
- Ann Stanley, MD, Annica Digital Solutions Topic: How should companies really use Search?
- Luke Smith, Commercial Director, Croud Topic: PPC
- Annmarie Hanlon, Director, Evonomie Topic: LinkedIn – 25 ways to boost your online profile
- Grégory Roekens, CTO, Wunderman Topic: Mobile Technology – The Experiential Revolution – why experience is the new holy grail for marketing
- Gareth Cartman, SEO Consultant, Clever Little Design Topic: When People Outrank Websites: The New Web is You
- Simon Penson, Founder & MD, Zazzle Media Topic: The changing face of digital marketing and how to capitalise with Content
Early bird tickets are only £95!
Topic:
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