Crowdsourcing: Unlocking the Power of Creative Consumers
Event Info
Description
brand-e and The Hospital Club are running the Crowdsourcing: Unlocking the Power of Creative Consumers event in London on 19 November. Ad agency Dare will explain the principle and power of crowdsourcing, Zooppa will demonstrate how its collaborative platform works for brands, while Thinktank will talk about how co-creation can deliver deeper insight for market researchers. Microsoft will explain how to build a successful crowdsourcing campaign, and Scoopshot will provide the skinny on brands and crowdsourced photography.
Speakers:
• Jonathan Oliver, Strategic Director at Microsoft
• Konstantin Pinaev, Head of Co-creation at Thinktank
• Nadya Powell, Director of Social & Emerging Behaviour at Dare
• Niko Ruokosuo CEO of Scoopshot
• Michael Toedman, Strategic Advisor, Zooppa
