CIPR: Social Media Evening - Google + and Author Rank
Event Info
Description
Thursday 21 February 2013 – Google + and author rank
Stephen Waddington MCIPR is a public relations consultant and author. He is European Digital and Social Media Director at Ketchum, author of Brand Anarchy and editor and contributor to Share This. Connect with Stephen via Twitter @wadds or via his popular blog Two-Way Street.
Google+ isn't just another social network. It's an online identity card that sits at the core of recent changes to Google's search algorithm.
If you're concerned about your online profile you need to head over to the latest social network on the block, grab a profile and start building a network.
Google search results are personalised by default according to social signals from your Google+ network. It delivers relevant content, quicker than anonymous search queries.
But it's the combination of Google+ and Google Author Rank, rolled out in the last month that is really powerful.
Author Rank marks-up content in search results with an image of its author. It is intended to reduce spam results and promote authoritative content. The early signs are that this improves click rates. It's human nature that we're more likely to click on content from a real person, particularly if they are a recognised source.
In this session Stephen Waddington will introduce Google+ and Google Author Rank – and explain how you go about building up a network and benefiting from Author Rank.
