A Modern Marketing Strategy: Zero Moment of Truth (ZMOT)
Event Info
Description
We have all done it...rooting out information on a brand or product online, using a search engine and making a buying decision based on what we find. Google have a name for this: Zero Moment of Truth and they have paid for a substantial piece of market research to understand how this 'evaluation' process works. Nick Garner explains the main concepts behind ZMOT and illustrates cases with data to help you apply ZMOT to your marketing.
More about our speaker -
Nick Garner is CEO of SearchWorks, a multilingual inbound marketing agency based in Leeds and London. Prior to this he was Head of Search for Unibet, the large European bookmakers and before that SEO manager for Betfair. He is a recognized expert in SEO & content marketing. He is also a Judge on the International Search Awards 2013 and is known for his entertaining and informative conference speaking.
