Executive roundtable - Nothing left to see? The Future of TV and Video Advertising - 4th June 2013
Event Info
Description
Nothing left to see? The future of TV and video advertising
4th June 2013
What does the future hold for TV and video advertising in the UK? Television ad revenues reached an all-time high in 2012 and TV viewing, live and on-demand, remains robust, and new devices, technologies and services have continued to improve and extend the consumer experience. The majority of video ad spend remains bundled with campaigns anchored on TV and controlled by TV media owners.
However, the market is changing. TV remains the dominant video viewing device, but linear consumption appears to have peaked, with average viewing slightly down in 2012 and new offerings driving greater fragmentation. Major commercial broadcasters and TV platform operators are investing heavily to bring new ad products and offerings to market, from on-demand targeting to ad insertion in live broadcast streams. At the same time, online video platforms and entertainment networks are still growing rapidly across multiple platforms, increasing their investments in content, investing in new ad products and competing for TV budgets.
What are the prospects for video advertising in the UK during the next 5-10 years? How will digital data and targeting transform the market? Which new ad products – AdSmart, TrueView, second screen apps – will prove most successful? Will measurement and accountability improve? How will competition and cooperation between TV media owners, online video businesses, platform operators, data and advertising intermediaries and other new entrants evolve? What will look most different in 5 years – and 10?
MTM would like to invite you to discuss the future of TV and video advertising with a panel of industry experts, including: Simon Daglish, Group Commercial Director at ITV; Jakob Nielsen, UK Managing Director of GroupM Interaction; Rhys McLachlan, Director, Corporate & Business Development, at Videology; Mark Howe, Managing Director, Agency Operations, North & Central Europe, at Google; and Tess Alps, CEO of Thinkbox.
