Digital impact conference
Description
It’s no secret that digital presents many new opportunities for charities to connect with supporters, increase funds, promote awareness and raise profiles. But it also provides a number of new challenges too – from integrating your social media strategy across your organisation to collecting and analysing meaningful metrics.
This event explores emerging trends, challenges and examples of innovation and best practice in digital communications.
On the agenda:
- Meaningful metrics for social media, websites and email
- Using Geolocation in your marketing initiatives
- The science of community building via social media
- Crowdfunding: examples of success and best practice
- Simple ways to optimise your website
- How to accommodate or integrate existing employee-generated social networking activity
- Exploiting the capabilities of smart phones: SMS, QR codes, apps and mobile sites
- Actionable tips to improve your marketing with Facebook, Twitter, LinkedIn, Pinterest and YouTube
- Using digital to raise money and crush costs
- The psychology of social media
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