Behavioural Economics for the Web

Event Info

Description

Behavioural Economics is the science of understanding why people make irrational decisions and the art of nudging their choices for a preferred outcome.

But you already know this!

In fact you've probably read books like the Herd, Drive, Predictably Irrational, Influence, Human Motivation etc. 

And you've probably applied some of this thinking in your work. 

So, if you're into the works of : 

• Dan Ariely
• Colin Camerer
• Ernst Fehr
• Daniel Kahneman
• David Laibson
• George Loewenstein
• Matthew Rabin
• Larry Summers
• Richard Thaler
• and others luminaries in this space 

Then you'll love this!

Come and join other leading practisioners in applied behavioural economics on the web.

We'll be discussing experiments and successes in using behavioural economics in online and digital. 

There will be some lovely breakfast, as well as nibbles to carry us into midday.

• advertising
• applications
• branding
• business & innovation
• design
• events
• games
• marketing
• psychology
• socialmedia
• startups
• technology
• usability
• video

• psychology of online influence digital technology behavioural economics smwldn #smwldn social media week

Organiser