RPM Social Media Week Breakfast - Is real world "sociability" the key to social media success?
Event Info
Description
RPM invite you as part of London's Social Media Week for a panel discussion over breakfast.
Chaired by RPM's Head of Digital Strategy, James Poletti, the panel will be discussing:
"Is real world "sociability" the key to social media success?"
James will be joined by the following industry experts: •Pascal Auberson - Founder & Technical Director, Special Moves •Tom Roope - Founder, The Rumpus Room •Tim Manning - Director, Swarm
In a media landscape so dominated by technology, it's easy to forget that the cornerstone of social media is 'sociability'. The challenge for social media marketers working in a pure digital context is to harness the powerful sociability that comes from real world experiences and interactions - creating deep physical touchpoints and shareable content that can light the touch paper for participatory ideas. Earned media often needs the fuel of real world experiences to fully ignite.
