The Tech Business MiniMBA #10: Go Mobile – How to Use Apps to Grow Your Business

Event Info

Thu 3 Oct, 2013 from 6:00pm - 9:00pm
The Young Foundation
18 Victoria Park Square, Bethnal Green
London, E2 9PF, UK
Cost: FREE, RSVP required


With the continuing and massive adoption of tablet devices, content owners have a dizzying myriad of ways to disseminate content to employees and customers alike in a way that is faster, broader, more engaging and more actionable than ever before. Business models for content owners are being revolutionised, and tablets are now offering a truly viable alternative to print. But it doesn't stop there - whether you're pushing content to consumers or disseminating information across your enterprise, you can reap tangible benefits from publishing on tablet devices. This session will dive into the key aspects of conceiving, designing, building and launching your mobile content app, whether you're targeting your employees, clients or consumers. We'll cover both the opportunities and the many pitfalls that you will encounter (and nimbly jump over) as you set off of your content app journey...


Topics covered will include:

•Where to start?

•Translating print or web to mobile - it's not so easy

•Designing an engaging and really useful user experience

•Avoiding building a whole new team to manage the mobile channel

•Aligning your web and mobile strategy and operations

•Webapp vs native vs hybrid - which should I go for?

•Adaptive design / responsive design"

•Business models that work

•Making sense of multiple devices and marketplaces

•Using the big players to your advantage (Apple, Google, MS, Amazon)

•Keeping your users happy


Our presenter will be Jonny Kaldor, Managing Director of Kaldor Group (creator of Pugpig)

Prior to co-founding Kaldor, Jonny was MD, Technology and Product Development at News Corporation's Digital Media Group, focusing on building new digital brands. This followed three years as CTO at News International, where he was responsible for technology delivery across the business. Kaldor is a software house that conceives, designs and builds beautiful and innovative mobile content platforms and applications. Pugpig is the smoothest, fastest HTML publishing platform for iOS and beyond.

Doors open at 6.00pm for a 6.30pm start, please arrive in good time so as not to disrupt the presentation. Drinks and snacks will be provided as we appreciate you'll probably have been working hard all day. If you have any questions relating to the series please contact Caroline Heron at carolineatminibarlabs [dot] com.

The Tech Business MiniMBA is delivered by Minibarlabs in partnership with the ICT KTN

About the event series

The Tech Business MiniMBA series addresses common business issues in web and tech companies. Our presenters are successful entrepreneurs, CTOs, investors, accountants and lawyers, who are amongst the best in the UK’s web sector. To find out more about the series and RSVP to upcoming events please see here.


About MiniBarLabs

It’s hard to create a brief description of what we’ve been doing for the last 7 years, but everything we do via MiniBarLabs is about connecting new technologies, digital start ups, products and services with innovative people and communities (and vice versa).

MiniBar is the UK’s biggest technology community with over 6400 members. 300 of us meet once a month to catch up on the latest techie news and trends. Our Tech Business MiniMBA gathers together some of UK’s top experts who advise on how best to manage, measure, promote and expand your tech business. The CodeMaker workshops teach the essentials of coding and how to build mobile and web apps. It will provide everything you need to know about the behind the scenes of the internet so that you may take control of your startup or digital project.

We also develop purpose built events for start ups, agencies and big tech companies as well as business strategies for companies large and small. In short: we are MiniBarLabs – we tinker, tailor, tutor, train…