Web effectiveness workshop
Description
This practical workshop is designed for communications professionals wishing to assess and build on the effectiveness of their websites.
On the agenda:
- What are your audiences trying to tell you? Using analytics to assess the effectiveness of your website
- Site optimisation: how to climb the Google rankings - paid vs organic
- Ten ways to improve your existing website
- Mobile sites: responsive vs device-specific
- Best practice must-haves including: privacy statements, cookie information, accessibility
- Content is king: writing for the web and producing low-cost multi-media content for your site
- Making the most of Google Grants
- Cost effective ways to map user journeys
