First Party Data - The New Gold
Event Info
Description
Forrester Analyst, Luca Padernie and Intent HQ’s CEO Jonathan Lakin join forces to discuss how publishers and media owners can use first party data to increase revenues, boost profits and grow loyal audiences. Book early to avoid disappointment.
Schedule:
Date: Wednesday 18th June 2014.
8.30 - 9.15am: Networking and breakfast
9.15 - 10.00am: First-Party Data: The New Gold. How smart publishers and media owners use first party data to increase revenues, boost profits and grow loyal audiences. Presented by Luca Padernie, VP and Research Director, Forrester.
10.00 - 10.45am: Social Affinity - The Missing Link in 360 Degree Targeting. Presented by Jonathan Lakin, CEO of Intent HQ.
10.45 - 11.30am: Refreshments and Networking
Venue: The Hospital Club, 24 Endell Street, London. WC2H 9HQ.
For the full schedule and registration click here.
