Behavioural Analytics is the New Black with CoolaData

Event Info

Wed 2 Jul, 2014 from 9:00am - 11:30am
Google's Churchill Square Room
123 Buckingham Palace Road
London, SW1, UK
Cost: Free to attend. RSVP required.


Whether you're in gaming, mobile or eCommerce, chances are you have customer data of all kinds, from different sources, and could benefit from knowing how best to analyse and monetise it. This is your chance to see behavioural analytics in action and find out why and how it might be relevant to you. That might be about creating further engagement or it might be about understanding the behaviours that drive purchase. Analytics is a very hot topic these days and CoolaData wants to help de-mystify this area to help you make better decisions.

CoolaData™ is a behavioural data service empowering data-driven online companies. The CoolaData platform provides a full analytical stack at a fraction of the cost of developing similar capabilities in-house, helping you identify key trends, opportunities and threats as they occur. It simplifies complex data structures to put you in control, helping you understand your customers better and make better decisions about product, marketing and more to drive revenue.

CoolaData unifies information from events, logs and external social feeds - tapping into all your data and analysing it at lightning speed. It provides answers to questions about your customers and users, including questions you never realised you could ask. Better yet, it is affordable, scalable and easy to customise.

At this session on July 2nd you will see:

  • Actionable answers to your business questions – the opportunity and challenges of behavioural analytics
  • A live demonstration of the CoolaData behavioural data service and what it can do from CoolaData's CEO Tomer Ben-Moshe
  • Welcome notes from Rob Easton, Head of Google Cloud Platform, UK&I
  • Informal Q&A with CoolaData's founders and Google's team

Refreshments will be served and there will be time for networking.

This is a Heroes of Mobile partner event.

Further events on the same topic to be held in Amsterdam on 3rd July and New York on 8 July. There's also a webinar on 15 July.

Want to know more about what behavioural analytics is? Check out CoolaData's comprehensiveexplanation here


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