The Travel Marketing Conference – Optimising Online, Optimising The Mix

Event Info

Tue 16 Sep, 2014 from 8:30am - 6:00pm

One America Square

17 Crosswall

London, EC3N 2LB, UK

Cost: £499/£599

Event Website

Description

Monetising Online Travel Marketing Strategies & Optimising The Multi-Channel Mix
To Influence The Customer Journey, Increase Engagement & Retention & Maximise ROI.

A One-Day, Industry-Led Conference & Networking Event, 16th September 2014, One America Square, London.

FRESH Ideas. NEW Case Studies. MORE Brand Speakers Than Any Other Travel Marketing Conference: Innovative Multi-Channel Marketing • ROI Per Customer, Per Channel • Online Travel Customer Journey • Online Advertising & Search • Social Media • Mobile • Customer Information • 3rd Party & Affiliate Partnerships • Brand Loyalty

TUI Travel Plc • TripAdvisor • Thomas Cook Group • Premier Inn, Whitbread Hotels & Restaurants • Travel, Google • bmi regional • Tourism Ireland • Honda Motor Europe • Lonely Planet • Hotels.com • Park Resorts • Best Western Hotels • National Express c2c • YAHOO! • Cheapflights – momondo • Visit Cornwall • Brittany Ferries • Holiday Extras • Choice Hotels Europe • Hotels.com • Travel, Google • Travelzoo (Europe) Ltd • InterContinental Hotels Group • Best Western Hotels • STA Travel

Are You Fully Exploiting All Online Opportunities & Optimising Your Multi-Channel Mix In Today’s Ever-Changing Travel Landscape?

Innovative Multi-Channel Marketing In Travel Today: Successfully integrate online with traditional channels to maximise customer engagement and demonstrate multi-channel ROI
Maximise ROI Per Customer, Per Channel: Planning the best marketing mix for your customer – where best to spend your time and money based on changing customer behaviours in travel purchasing
Drive & Influence The Online Travel Customer Journey: Optimise your website and enhance the online experience to move customers from looking to booking
Best-Practice Online Advertising & Search: Drive traffic and boost online travel sales
Unlocking The Power Of Social Media: Implementing social media content and engagement strategies which demonstrably convert customers
Going Mobile? Boost bookings on smartphones and tablets with mobile-optimised content
Harness Customer Information To Increase Revenue: Use customer insight to effectively innovate and personalise your travel product to improve the customer experience
Leveraging 3rd Party & Affiliate Partnerships: Strategies to realise mutual benefits and get the most out of the relationship
Increase Repeat Bookings With Improved Brand Loyalty Strategies: Effective differentiation strategies to enhance brand loyalty and maximise customer engagement and retention