The Travel Marketing Conference – Optimising Online, Optimising The Mix

Event Info

Tue 16 Sep, 2014 from 8:30am - 6:00pm
One America Square
17 Crosswall
London, EC3N 2LB, UK
Cost: £499/£599


Monetising Online Travel Marketing Strategies & Optimising The Multi-Channel Mix
To Influence The Customer Journey, Increase Engagement & Retention & Maximise ROI.

A One-Day, Industry-Led Conference & Networking Event, 16th September 2014, One America Square, London.

FRESH Ideas. NEW Case Studies. MORE Brand Speakers Than Any Other Travel Marketing Conference: Innovative Multi-Channel Marketing • ROI Per Customer, Per Channel • Online Travel Customer Journey • Online Advertising & Search • Social Media • Mobile • Customer Information • 3rd Party & Affiliate Partnerships • Brand Loyalty

TUI Travel Plc TripAdvisor Thomas Cook Group Premier Inn, Whitbread Hotels & Restaurants Travel, Google bmi regional Tourism Ireland Honda Motor Europe Lonely Planet Park Resorts Best Western Hotels National Express c2c YAHOO! Cheapflights – momondo Visit Cornwall Brittany Ferries Holiday Extras Choice Hotels Europe Travel, Google Travelzoo (Europe) Ltd InterContinental Hotels Group Best Western Hotels STA Travel

Are You Fully Exploiting All Online Opportunities & Optimising Your Multi-Channel Mix In Today’s Ever-Changing Travel Landscape?

  1. Innovative Multi-Channel Marketing In Travel Today: Successfully integrate online with traditional channels to maximise customer engagement and demonstrate multi-channel ROI
  2. Maximise ROI Per Customer, Per Channel: Planning the best marketing mix for your customer – where best to spend your time and money based on changing customer behaviours in travel purchasing
  3. Drive & Influence The Online Travel Customer Journey: Optimise your website and enhance the online experience to move customers from looking to booking
  4. Best-Practice Online Advertising & Search: Drive traffic and boost online travel sales
  5. Unlocking The Power Of Social Media: Implementing social media content and engagement strategies which demonstrably convert customers
  6. Going Mobile? Boost bookings on smartphones and tablets with mobile-optimised content
  7. Harness Customer Information To Increase Revenue: Use customer insight to effectively innovate and personalise your travel product to improve the customer experience
  8. Leveraging 3rd Party & Affiliate Partnerships: Strategies to realise mutual benefits and get the most out of the relationship
  9. Increase Repeat Bookings With Improved Brand Loyalty Strategies: Effective differentiation strategies to enhance brand loyalty and maximise customer engagement and retention

For more information please email%20infoattravelmarketingconference [dot] com"> infoattravelmarketingconference [dot] com or call +44 (0)20 3479 2299.