Digital and mobile marketing: innovation, partnerships and value for money
Description
This seminar will examine key developments and challenges in digital marketing across mobile, PCs, games consoles and connected TVs. Delegates will discuss how marketers are innovating and planning their strategies in the context of changing consumer habits and sensitivities, and the proliferation of device capabilities including viewability, particularly in relation to brand building and protection.The agenda also looks at how well marketing on mobile and other digital platforms is delivering value for money in relation to other options, calls from advertisers for greater transparency and control over the placing of ads, as well as issues of ad misplacement, and inappropriate and illegal material - and what, if any, regulatory changes need to be implemented going forward.
Delegates at this seminar will examine key developments and challenges in digital marketing across mobile, PCs, games consoles and connected TVs. Delegates will discuss how marketers are innovating and planning their strategies in the context of changing consumer habits and sensitivities, and the proliferation of device capabilities including viewability, particularly in relation to brand building and protection.
The agenda also looks at how well marketing on mobile and other digital platforms is delivering value for money in relation to other options, calls from advertisers for greater transparency and control over the placing of ads, as well as issues of ad misplacement, and inappropriate and illegal material - and what, if any, regulatory changes need to be implemented going forward.
