Internet Leaders Dinner: The Trials and Tribulations of Digital Transformation
Event Info
Description
Our speaker tonight is Chris Ketley, Director of Beechgate Consulting who provides consultancy and senior interim management in Digital Customer Transformation and Online Business Development – previously at Aviva, HSBC Commercial Banking, Bupa, Pru Health and currently at EDF Energy
Overview: At this evening’s dinner Chris will provide insight and top tips on managing digital transformation, a process that he has implemented in many different organisations. He will share his experience and provide practical advice on the challenges of getting started, barriers to progression, securing senior stakeholder buy-in, planning an effective strategy and practical advice on delivering change within established big brand businesses.
Chris Ketley’s Biograhpy
Chris has extensive
experience and a proven track record in transformation marketing and
digital leadership across B2C and B2B market segments. As Director of
his own company Beechgate Consulting Limited Chris works with CEO’s,
senior stakeholders, executive board members and digital agencies in
shaping their online customer transformation strategies and turnaround
programmes, blending vision and strategy creation with agile operational
development to deliver new brand and user experiences, incremental
revenue, cost benefits and improved operational efficiencies across all
aspects of business. Chris have a proven track record in integrated
marketing, Digital Transformation and leadership across B2C and B2B,
delivering new brand user experiences. Ecommerce solutions and
commercial benefits including incremental revenue, cost savings and
improved operation.
Chris’ recent achievement include:
•
A new upstream digital planning process, joined up with a re-engineered
development and delivery pipeline for a top 6 Utilities company.
•
The new online user experience design of a £10m+ digital sales and
customer experience transformation programme for a major health
insurance brand and its health and wellness proposition.
• Turnaround
digital transformation strategy and plan across customer segments for a
market leading Health and Wellbeing insurance group that created an
acknowledged step-change in its ecommerce capabilities including a
flexible new online health insurance proposition, a new multiple
self-serve capability and new mobile platform.
• The 3 year strategic
digital marketing transformation plan for a global commercial bank
including the redesign of it public website and online customer
experience.
Event Hashtag: #InternetLeadersDinner
Cost: £99.00 Plus VAT (If you cancel your place within 3 days of the event, we can’t refund you, however, you are welcome to send a colleague in your place)
If you have any questions about the dinner please email charlie
mixingdigital [dot] com
