Real-Time Advertising Summit
Event Info
Wed 19 - Thu 20 Nov, 2014 from 8:30am - 5:00pm
London
London
London, UK
Cost: £1270 + VAT
Description
ACI’s Real-Time Advertising Summit taking place on 19th & 20th November 2014, is a two day event focussed on addressing key opportunities and challenges for advertisers in the rapidly evolving programmatic landscape.
Led by industry experts through case study presentation, panel discussions, interactive and networking sessions the event aims provide advertisers a peer-to-peer learning platform to learn about the latest trends in programmatic media buying.
Join us in London, the digital advertising hub in Europe and the business gateway to Europe for US and network with your peers and learn all there is to know about real-time advertising and take your media buying strategies to the next level.
Key Topics:
- The Return on Investment of Programmatic Buying for Advertisers
- Transparency: Strategies for Brands to Get More Visibility of their Media Budget Spend
- Mobile and Video Real-Time Bidding (RTB)
- Brand Safety in the Real-Time Advertising Ecosystem
- Designing a Real Time Cross-Channel Advertising Strategy
- Setting Up In-house Trading Desks for Brands
- Choosing the Right DSP & DMPs
- Bid Optimisation to Achieve Improved ROI from Your RTB Campaigns
- Attribution in Real-Time Audience Targeting and more
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